Hammies is revitalizing retro looks for a new generation. Known for bringing back the iconic corduroy short shorts popularized in the late 1960s by surf and skate communities in Southern California, they’ve also expanded into other fun products like bell bottoms, terry cloth polos, smock dresses, and swimsuits. I partner with them weekly to create graphics that express their unique narrative, engage with their audience, and pull inspiration from vintage print ads and designs.